Horticulture Branding

Inspiration behind the main figure comes from not just the name but a feature in Gina’s back yard. A yard where much of her inspiration for gardening & horticulture could be found.
The flat, dimensional & chunky aspect of this structure is a nod to Scandinavian designs, whilst surrounded by various types of foliage, given that her specialty is amongst both house plants & outdoor landscaping.

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While not the final concept that is being used today, I felt this iteration was the strongest & personal favorite.