Built By You

Working with MOVE over the last few years, I have had the ability to establish their branding across marketing assets such as newsletters & social in a way that is eye catching, consistent and on-brand. This is important for any brand not only for notability but familiarity against competition.

Such methods included utilizing black & white imagery to help the branded orange pop more so as to not compete with colored images, using an orange overlay for branded ads or events, and emphasizing the italic slant that can be seen in the logos & series names.

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Overcoming A Challenge //

One thing that has consistently been a challenge to work within this brand is that hi-resolution photoshoots are few and far between. With that, most images are pulled from submitted customer images. While some are professionally taken, many others are not. With this comes the task of making these images look cleaned up. Occasionally this calls for the need to cut an image out from it’s background to create more focus on the product itself.