Built Brighter – Made Tougher

The sister company to MOVE Bumpers, North Lights was an acquisition to go hand-in-hand with the bumper lineup. This brand has been rewarding to work on because it pairs incredibly shot images with a lifestyle for those that like to adventure outdoors.

–––

The Challenge –

I didn’t want to make this marketing feel “rugged” and grungy as you see so much in similar brands. Instead, I wanted the creative to be timeless and clean, letting the images & product speak for themselves.